GPT-5: End of the Model Era

GPT-5 is out, smarter, yet users don’t see it. Both are right - it’s not an engine failure, it’s the fuel shortage.

The Model Era is over. Welcome to the Context Era.

The Great AI Power Paradox:

• Bigger AI models can see deeper patterns.
• Deeper patterns demand much richer context.
• Yet we don’t provide that richer context - our entire digital life is shattered across countless apps, chats, docs and emails.

The result? Most powerful AI engines are starved of their fuel. The stronger the engine, the more acute the shortage.

The next leap won’t come from GPT-6. It will come from a Goal Execution OS: a Goal-first fabric (instead of outdated Function-first) that unifies your context (instead of scattering it) and drives AI, tools, people, and services to scalable wins.

Next: Scale context—not models. Ship wins—not disappointment.